Water tanks and storage
Lead with capacity, footprint, and use-case clarity. This opening slide keeps the homepage anchored to the equipment family customers shop first and ties the visual directly to large-scale storage.
Collection and capture
Use this slide for gutters, collection hardware, and the practical path from building edge to tank. The copy should explain the system flow before sending people into deeper product details.
Pumps and treatment
This panel supports pumps, controllers, filtration, gauges, and accessory equipment. Keep the language technical enough to feel credible, but still fast to scan on mobile and in category views.
Whole-property planning
Use the final slide for home-and-ranch system framing, delivery conversations, and direct consultation. This is the best moment to move people toward contact when they need help mapping the whole setup.
Local supplier feel
Inventory-led product content
Clear category structure
Simple phone and Facebook contact paths
Core categories
The competitor succeeds by making categories obvious. This version keeps that clarity but uses a cleaner reading rhythm, fewer visual interruptions, and tighter copy.
Lead with gallon range, footprint, color options, and the use case for home, ranch, or agricultural storage.
Group pumps by pressure needs and controller compatibility so customers can scan without reading dense paragraphs.
Use plain-language filtering paths that answer what the setup does, where it sits, and when to replace components.
Accessory content should feel fast and technical, with part names, compatibility, and status visible at a glance.
Homepage rhythm
The model site is heavy, but it teaches an important lesson: customers in this category want to know what is available, what it fits, and how to get help. The homepage should surface that information early.
Why Buffalo Rain
Instead of stacked promos and visual effects, use a clean system: clear navigation, explicit product categories, visible contact info, and short service promises that feel credible.
Show Buffalo, TX, the primary phone number, and Facebook presence in the header and footer so customers never have to search for them.
Use gallon sizes, compatibility, stock timing, and support details as the main content language across product pages.
The global menu and footer come from one JavaScript file, so editing that file updates every page that uses the shell.
Contact
For the first site version, the clearest conversion path is phone plus Facebook. That keeps the experience direct while the catalog and deeper product pages are built out.